Lärabar launches our first-ever bar with added protein
Lärabar launches Blueberry
Larabar launches 2 new flavours : Chocolate Chip and Peanut Butter Chocolate Chip
Larabar launches 2 new flavours: Coconut Cream and Peanut Butter!
Lester, our lovable yellow Labrador, arrives and becomes headquarter's mascot
Our one-year anniversary. Celebrated by one-million bars sold. Cool!
Larabar assembles its first team-a chef, an artist, a USC volleyball player, an actor, a junkyard owner, two canines and a Calvin Klein model. Can you guess who's who?
April 14, 2003: Day One in stores! Larabar hits the floor running and it's been full-steam ahead ever since. The media gets excited about Larabar. From TV news to daily papers to national magazines, the word is out!
The Larabar look - clean, colorful, captivating - sprang to life
We considered many names, but everyone kept asking for "Lara's Bars,"
so it was only natural to settle on Larabar.
Friends participated in early taste tests and focus groups.
Their payment? More Larabars, of course!
The recipes were first developed in Lara's kitchen.
A food processor was responsible for making the first bars!
Inspiration for LÄRABAR struck during a hike in the Rocky Mountains. It was a 10,000-foot idea.